Recruiting branding is not about polishing a job posting; it is about making the right people believe: the work is worth doing, the team has a chance to make it happen, and they can push it into reality together with their peers.
Insecurity comes from the environment and also from comparison. First identify the source, then adjust expectations, extend the time horizon, and pull attention back from 'how others are doing' to 'what I should practice.'
Part of the column “One-on-One Conversations” · Chapter 13