Data engineering

• A partner charges per form submission, while sales counts only qualified opportunities. Is the dispute about definitions, data feedback, or audience quality? How would you reset the agreement?Business context

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• A brand partnership produces broad reach, but sales cannot trace lead sources and short-term conversion is limited. How would you combine leading indicators, validation, and stop conditions?Prioritization and trade-offs

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• Five channels have different levels of maturity, so their short-term returns are not directly comparable. How would you allocate baseline funding, exploration budget, and review dates?Capacity and dependencies

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